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Everything You Need to Know About Amazon Cost Per Click

Nov 15

Amazon is a great place to advertise your business, but it's also very competitive. The more you bid on keywords and products, the more likely you will have better results. Remember that Amazon's CPC is unlike Google AdWords, where you can quickly get a high CPA and low CPC (cost per click). 

Some advertisers reported losing money when they tried that! In this blog, you will get a complete insight into the cost per click and how you can utilize Amazon account management

What is Amazon's cost per click (CPC)?

Amazon cost per click (CPC) is the amount you pay for each ad click. The CPC is determined by several factors, including:

  • What keywords are being searched for on Amazon?
  • How much traffic does your website receive?
  • How often does your site rank for those keywords in search results?

What is Amazon's paid search?

Amazon paid search is a type of advertising that you can use to promote your products on Amazon. It's similar to Google AdWords in that you can create campaigns, ad groups, keywords, and more.

The good news is that Amazon pays for ads the same way it pays for other forms of digital marketing: based on the number of impressions (how many times an ad appears across various channels) and clicks (how many people click on your ads). So if someone clicks on an advertisement from your campaign during their shopping experience with Amazon—you get paid!

How to use the CPC metric? 

CPC stands for cost per click, which measures how much you pay for each click on your ad. This is not the same as the cost of your product or service, though it can be used with other metrics like CPA (cost per acquisition) to help determine whether or not an ad campaign is worth running in the first place.

How to manage the Amazon PPC budget and bid?

The first step in managing your Amazon PPC budget is setting a daily, monthly, and lifetime budget.

Day-to-day budgets are meant to be used by Amazon to help them determine where their bids should go on each search result page. However, they can also be used by advertisers who don't want to make significant changes in their requests throughout the day; instead, they just set it once and forget about it until they need something changed again down the road.

Monthly budgets are similar but allow for more flexibility than day-to-day ones: advertisers will often use these settings for more extended periods (e.g., 90 days) rather than just a single day or week at a time, as with day-to-day settings.

How to optimize your Amazon Sponsored Products campaigns?

To optimize your Amazon Sponsored Products campaigns, it is critical to use the right keywords. The best way to do this is by using long-tail keywords and ensuring they are relevant to your product.

Long tail keywords are more specific and can be more targeted than broad or general ones such as "Amazon Sponsored Products" or even "amazon ads."

Not too wide: You don't want to have to put too many words in one keyword phrase. 

  • Keywords.

Keywords are a crucial part of your campaign. They're the words that people type in to find products on Amazon, and they're also the words you want your ads to appear for.

Your keyword list should be as long as possible, but it needs to be relevant and accurate so that users can easily find what they're looking for (and make a purchase). Once you decide on the keywords, you can also check your Amazon account management to check the setting of your account. 

  • Ads and product descriptions.

In order to make the most of Amazon's Cost Per Click, you need to have concise and clear product descriptions. You should use keywords in your reports and ensure that each one is unique. If someone searches for a specific kind of item on Amazon, they will see what people are saying about it:

"This is the best thing I've ever bought."

"I love this."

  • Campaigns, ad groups, and groups of keywords.

When you're first setting up an Amazon PPC account, you'll be able to choose from three different levels of organization: campaigns, ad groups, and groups of keywords.

A campaign is the highest level of organization in an Amazon PPC account and works like a group or drive within Google AdWords. You can create multiple campaigns with different budgets and target audiences (i.e., keywords).

Ad groups are another level down from campaigns—they're like personal ads on your website that use the same keyword search terms as other ads in your ad group at a lower cost per click than personal ads would cost if purchased separately.  

  • Landing pages.

Landing pages are the pages on your website that visitors go to after clicking on an ad. They should be relevant and include a call to action, such as "Sign up for our newsletter" or "Shop now with us." Landing pages can also be used as lead-generation tools but are more commonly used as advertisement vehicles.

A landing page is an excellent way of converting visitors into customers because it provides them with valuable information about what you offer and how they can get started immediately. Moreover, it allows them to take immediate action if they want to buy something from you! So, if you are struggling with making such pages, you can take the help of a professional eCommerce consulting agency. Since they are experts, so ideally know to create fully optimized pages. 

Create an effective PPC campaign with these tips!

As you implement a PPC campaign, it's important to remember that Amazon is an advertising platform. Therefore, the keywords you choose will help your business reach potential customers searching for what you have to offer.

Make sure the words and phrases your amazon ppc agency chooses are relevant to your products and services, brand name, industry (if applicable), and competitors for them to be effective. This can help boost conversions by increasing awareness of your brand among potential consumers who may not know about all of its offerings yet!

Other Methods to Improve Your Amazon PPC

  • Improve your Amazon PPC campaign by using the right keyword.
  • Use the correct ad copy.
  • Use the right landing page.
  • Use a bid amount higher than what you would typically use for an ad on Google or Facebook. 

How do I improve my Amazon Cost Per Click?

If you're not getting the desired results, it's time to look at your PPC strategy. Here are some tips for improving your Amazon Cost Per Click:

  • Use the right keywords. Amazon search engine crawlers will only see your ads if they have relevant content and keywords in their titles, descriptions, and ad copy. 
  • Make sure that every ad is relevant and targeted precisely—the more specific (and therefore narrow) an ad's targeting parameters are, the better chance it has of showing up in front of potential customers. 


This article covers all the ins and outs of Amazon's cost per click (CPC). We'veThen, we've explained how you can use this metric to improve your organic rankings and gain visibility on the site. We also gave some tips on controlling what happens with your CPC budget and bid so that they don't get out of hand. Finally, we showed how you could use keywords and related products to help increase sales as well as strengthen your brand image. So, if you are struggling with Amazon account management, you can take the help of Urtasker; they are highly professional in giving services to their clients.